I n theory, the letter O is circular, more or less. In reality, it should match other letters, look good and, if possible, tell the world who created it with joy and pride.
We can look back on centuries of hopes and dreams of the perfect letter. How could it best be simplified? How could it be embellished? The enlightenment of the eighteenth century produced one stern and logical ideal, and art nouveau at the end of the nineteenth another: the soft, informal kind.
Now it's our turn.