Go ahead. Improvise
In a lettering style you can play with features that don’t belong in a typeface.
H ow do you retain in your final artwork the vitality of your first sketches? Foolish timetables are a good start. When you struggle against the clock in the middle of the night, there’s no time for polish and refinement.
You want an informal look? Don’t sleep for a while. Ponder a missed deadine and the penalties of failure. Your piece will design itself. A simple layout will be your only choice. And before you know it, rough edges have become your style.
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