Introduction to text massage

  



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TYPOGRAPHY

Text massage
Warnings
Line length
Indent
Italics
Linespace
Baseline
Ligatures





Before kerning
The gap between the letters T and o is too big.





After kerning
The letters have been moved together.

What is “text massage”? I'll tell you. You’ve set up a perfect framework for your piece: page numbers in place, margins and gutters neatly arranged. And when you dump the text into the columns, it looks like a dog’s breakfast. You lead and kern. That's massage. You lift parentheses and throw in ligatures. After a while, you can have body text that is a work of art. That's massage.
    There are, on the whole, two kinds of typographic masterpieces. One is bold, and we admire it. The other is quiet and gets respect. What I tell you will give you a start on respect.


        

 

Copyright © 2001 Gunnlaugur SE Briem. All rights reserved. Updated 01 May 2003