Casual serifs




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TYPE DESIGN

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Italic
Scans
   
Caps one
   Serifs
   
Caps two
   
Letter O
   
Curves
   
Letter S
   
Caps three
   
Lower case
   
l-group
   
a-group
   
b-group
   
o-group 1
   
o-group 2
   
o-group 3
   
x-group
Spacing
Elbow grease

Glossary


We don’t want uniform serifs in this design. We’d lose too much of the rough, irregular look of the original. The baseline should be straight, however. (Trust me: I tried random bumps.)

Here’s a systematic approach to accidental results.





The black serif on the right rises twice as high as the black serif on the left. It is also a third longer. These two are our starting points. First we’ll make three variations from the the left one.





The first variation is twice as high. The second has a slightly curved slant. And the third has both the curved slant and twice the height.





Two variations on the second starting point are enough. One has a slightly curved slant. The other serif has it, too, and is shorter as well.





Put together, these variarions are all we need for a random effect. But you can add more if you like.